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Since the 1940s, large numbers of Mexican homes and businesses feature the calendar art of Jesus Helguera. Prints of his work were used in schools to teach children about Mexican history and to instill pride in the customs and traditions of the Mexican culture. Considered an illustrator, fame eluded him at first, just as it did the likes of Norman Rockwell and Edward Hopper. With the 1980 exhibition of his work at the Museo de Bellas Artes that was opened by the President of Mexico, Helguera was finally given his due as one of the most important Mexican painters.

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